How to Create New Habits: An Interview with BJ Fogg

Trying to stop a bad habit or start a good habit? You must listen to this interview I had with Dr. BJ Fogg of the Stanford Persuasive Technology Lab. He explains that for any behavior to occur (good or bad), there must be a Trigger, Ability, and Motivation. If any one is missing, no behavior. Knowing this, you can manipulate (in a good way!) your environment to make changing behavior easier. So, if you’ve every tried to lose weight, exercise more, make more sales calls, etc., this interview is a goldmine! Also, be sure to check out BJ Fogg’s Tiny Habits website and process–it turns behavior change into a game making it fun and easy.